tully
product design
This project revolved around Tully, a wearable device designed to enhance emotional awareness by helping users track and manage their emotions. My work spanned product design and prototyping, ensuring the wearable was both functional and visually aligned with its purpose. I also played a key role in shaping the Kickstarter campaign, carefully selecting themes and templates that effectively communicated our vision.
The Tully bracelet is designed to provide a personalized experience for each child, using proprietary AI algorithms to recognize behavioral patterns and detect early signs of agitation. My work centered on refining the physical design, prototyping, and user experience, ensuring that the bracelet seamlessly integrates its AI-driven capabilities. Built on a comprehensive database of individuals with hyperactivity, Tully continuously learns and adapts over time, delivering tailored prompts to support emotional regulation. Through careful design and development, I contributed to creating a wearable that is both intuitive and responsive to each child's unique needs.
Working in a startup required adaptability, allowing me to gain hands-on experience in areas beyond my core role. From navigating product development cycles to understanding user engagement strategies, this experience deepened my knowledge of how design, technology, and business intersect in bringing a product to market.
Beyond the physical product, I contributed to the UI design of the companion app, creating a seamless and intuitive experience. Balancing these different aspects allowed me to bridge the gap between hardware, software, and branding, helping to bring Tully to life as a cohesive and compelling product.
